Top 13 Reasons Why Your Company Need A Business Blog

A blog is a simple, easy-to-use platform for sharing timely and relevant information with customers. It is a company’s direct online communication channel.

Blogging is one of the most valuable tools that companies can use to connect, communicate and engage with current and potential customers around the world.

However, there are still companies, most especially small businesses that are hesitant to set up their own business blog maybe due to some reasons such as:

• They do not know how to manage a blog.


• It might take a lot of effort to consistently come up with new and interesting business-related contents.


• It can be challenging to compete with other blogs in the same niche.

But starting a business blog does not have to be an intimidating or overwhelming experience. Once you get started, the advantages of a business blog can make the effort worthwhile. Or better still, you can employ or hire the services of a professional blogger (hyperlink) to manage your company’s blog. It is high-time your company starts blogging or gets left behind.

Why Should My Company Have a Business Blog?

1. Blogging Can Boost Your Search Engine Rankings. Blogging is great for SEO and major search engines love blogs that are updated regularly with valuable contents. Blogging also offers an amazing opportunity for new companies that want to sell products or offer services in a highly competitive market. For example, if you are starting a new company that offers project management training (hyperlink) and you are competing with others who have been existing for years and have a website but maybe, do not have a blog, setting up a blog and sharing relevant project management contents on a regular basis will help you rank higher on search engine results and therefore, you will gain more visibility.

2. Blogging Will Generate Traffic To Your Website. Major search engines rank websites without blogs very low because they are static. So, it will be wise to install a blog on your company’s website. But, if your business blog is separate from your company’s website, try and create in-text links when writing high-quality contents. These (in-text links) will increase the chances of your readers to easily locate your company’s website.

3. You Do Not Have To Be A Pro. Many blogging platforms such WordPress and Blogger are simple and easy to use. You do not have to be a professional blogger to start your business blog.

4. A Business Blog Can Help You Target Potential Clients. Most people nowadays browse the internet for information and answers to problems. That means you do not always need to be constantly involved in direct promotion of your products and services. By discussing how a problem can be solved, the consequences that can result to a particular problem, or the individual challenges that are affecting the growth and development of your industry, you are indirectly placing your company’s name in front of readers and clients who may in turn consider buying your products or hiring you for the services you offer.

5. A Blog Gives Your Company A Voice. Every business needs a voice, and a blog is a simple way to do that. It creates a place to talk about your new products, new services, and new ideas, share your company initiatives and offer more insight into your company’s philosophy beyond your website.

6. A Business Blog Can Establish You As An Industry Expert. When you share your expertise in a particular subject area on your blog, it helps you position yourself as a thought leader in that industry. This is especially useful for B2B clients and businesses with website that cater for a niche market. If your business blog contains well-written and insightful contents, your readers will think highly of you and consider your company as a leader in its field. This will also build trust around your brand and people will be more likely to purchase your products or utilize your services if you consistently show that you know what you are talking about.

7. A Blog Is A Two-Way Communication Channel. Blogging encourages interaction, comments and feedback. It offers you a platform where you can gain valuable feedback from your readership while using that feedback to make improvements and build a better business. You can easily respond to customer inquiries in a more efficient manner, and build business relationships with customers, prospects and industry peers.

8. A Blog Keeps You Focused On Your Content Marketing Strategy. To develop an effective marketing strategy, you must define who you are creating contents for and why. This helps you stay focused and up to date on news topic, your industry, your customers and the world around you. You must create a scheduled plan of what contents to publish and when such contents will be published so as not to bore your readers.

9. Blogging Helps You Stay Ahead Of Your Competitors. With thousands of websites on the Internet in your niche, having an original blog that is reflective of your brand and style will set you apart from the competition. If your blog shares the top news and trends in your industry, it will entice your consumers to be more interested in all that you have to offer because they will see you as a leader in that industry, not a follower.

10. Blogs Are Cost-Effective Marketing Investments. Each of the contents you publish on your blog is a long-term asset that helps build brand awareness and promote your expertise, products and services. It also creates free PR as business bloggers are often interviewed by journalists as industry experts.

11. Gives You Insight Into Your Audience. Blog analytic tools allow you to track readers, click-through, popular topics, shares and comments. You can even tell what location, area or country you generate the most traffic, and what time of the day or days of the week you attract the biggest traffic. This will help you refine your content marketing strategy.

12. A Business Blog Can Help You Build A Blogging Community. Once your business blog begins to generate huge traffic and attract more readers and comments, then you are in a position where you can build a community around your blog. This community will help spread the word about your company, products, and services through word-of-mouth.

13. Blogging Is Fun. Once you establish yourself as a blogger, you will begin to see ideas flow all around you because blogging is energizing, inspiring, stimulating and fun. It is something you should look forward to.

Top 13 Reasons Why Your Company Need A Business Blog
Blog, Blogging, Content Marketing, SEO, social media, WordPress