There are over 1 billion social media users all over the world. This indicates the undeniable influence that social media networks have brought to our personal lives and businesses over the past couple of years. This staggering number is now the same reason why companies are maximizing business tools and opportunities offered by social media networks.
However, most people and companies still find it confusing on where or how to start to tap into the social media world. So, here are my top six tips to starting your own social media marketing campaign:
1. Create a Social Media Plan: Many companies want to get involved in social media because “it’s what everyone else is doing”; that reasoning is why many companies end up not achieving their social media goals. Having a plan is what will determine what type of content that needs to be created in order to meet your goals.
2. Have a Blog: A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. If you are going to be successful on social media, you need to have a blog and start blogging. Blogging is one of the most valuable tools that businesses have to connect and engage with customers. If your company have not started blogging, it is time to get started or get left behind.
3. Set Up Your Social Media Profiles and Group: There are hundreds of social media networks and you do not have to participate in all of them. You only need to select the ones that will be most effective for your business. I want you to think of each social media profile you create as a landing page for your brand, so the more social media profiles you create, the more work you will have to do to create content for each specific profile. You can also create a social media group or fans page and invite guests to join. However, remember to update your profiles and group with new contents on a regular basis.
4. Create Influential Content: Content is KING in the world of blogging and social media. You must create contents that will influence online users to want to follow your blog; as well as content that keeps them “coming back for more”. You also need to regularly share your contents on your social media networks to gain more online connections and interactions.
5. Network: The reason why you are on social media is to be “social”. Research and connect with other social media users and companies which are of interest to you. Find decision-makers at those companies and follow them as well. Learn what they are talking about, do a little research, and then engage with them online. Impress them with your ideas, interest and insights. That way, you can grow your sphere of influence. If you are interested in project management, you can start by joining our “Project Management Nigeria” groups on Facebook and Google+.
6. Measure your Social Media Efforts: Once you start sharing your content on social media, you may want to monitor and measure your social media marketing efforts. There are many free online tools to help you do this. Google Analytics is probably one of the most popular and most used tools for measuring not only social media traffic, but also blog traffic. However, social media networks like Facebook have their own in-built analytic tool which you can use to view your Fans page efforts every time you log in as an admin. Learn what your most viewed posts are and what posts are getting more comments and being shared with others. There are also other good social media tools such as Klout Score (It represents your influence. The more influential you are, the higher your Klout Score) and PeerIndex (Helps you plan, implement and measure your social media activities in one place).
These six simple tips will help you start and grow your social media influence. However, social media trends change rapidly and you need to be aware of the latest trends and social networks, as well as keeping an eye on your competitors’ social media efforts.
How has your blog or social media profiles impacted or influenced your business?
Top 6 Tips For Social Media Marketing
Blog, Content, Marketing, social media, Social Media Marketing, Social Networks, Strategy
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