Niche directories, which are also known as vertical directories, list only specific type of businesses and websites. Unlike general directories, niche directories provide more link value and targeted traffic by listing websites that are specific to a particular topic or industry.
Most niche directories also tend to offer both the free and paid listing options, but marketing opportunities are very limited in the free option. Also, the paid listings are positioned on top of the free listings.
Benefits of Submitting Your Websites to Niche Directories:
1. An Association With Quality
When a directory user finds your listing on a niche directory, they will value your business more than when it is listed on a general directory. Also, internet users and consultants tend to only direct their friends and clients to high-quality niche directories in order to protect their own image, respectively. So, being listed on one really is beneficial in terms of boosting your online profile and credibility.
2. Targeted Traffic
Niche directories attract more targeting traffic than general directories. People who would visit niche directories come there with a definitive need. So these are highly prospective visitors. By making yourself visible to them, such as listing your project management website on a project management-related directory, you will be able to increase your chances of conversion which will successively improve the business.
3. Boost Your Search Engine Rankings
Most niche directories are frequently crawled be search engines so listing your website in a niche directory will improve your search engine rankings. Also, niche directories with blog are highly attractive to search engines – regular fresh contents; multiple inbound and outbound links (with other related business sites and content) and sheer overall size and longevity. For these reasons, your directory listing may rank higher or be more visible in search engines than your own site!
4. Cost Effective
Submitting your websites to niche directories is cost effective as it is one of the simplest, least expensive methods for getting your name in front of potential customers.
5. Extra Advertising Benefits
Directories make it so much easier for customers or clients to find what they are looking for, but you can also take advantage of some of the other advertising benefits that some directory sites offer such as banner or text-link advertising. These extra benefits can contribute to boosting your online presence and widening your customer base.
6. Relevant and Quality Backlinks
Search engines so far have advanced in terms of their ranking algorithm. They now offer more credit to good quality links and can also sense poor quality links a mile away. One of the factors that enhances the value of links is the relevance of the linking sites. If the link comes from either a niche (specific) directory, a site with articles and contents relating to your niche or a site with categories similar to your niche, then such links are given higher value. In short, niche directories offer quality links than general web directories.
7. Enhance Your Online Credibility
There are several ways a niche directory listing can enhance your online credibility. First, it places you in a relevant community, for example with similar businesses. Second, it enhances your profile as it is one more place your business is being seen. Finally, through the profile, image and information about your business. A well written, clear and compelling profile not only provides credibility, it helps you stand out from the crowd.
8. Manual Submission
Most reputable niche directories will carry out each submission manually, rather than using an automated process. Manual submissions to a niche directory, when done professionally will contain a great deal of search optimized keywords and phrases leading to a high clicking rate. For example, at JerryIhejirika.com we manually optimize each of our listings before publishing it. This is in stark contrast to firms that aim to make a quick buck by using automation tools to submit your details to hundreds of directories at once. It may be cheap, but so too will be the results, or lack of it. Automated mass-submission can lead to search engines categorizing your listings as spam. Often times, such directories may end up being penalized by search engines, and in some cases could even ban your listings from appearing on search results.
Listing the website of your project management training centre (PMTC) on our PMTC business directory will make your website popular, generate targeted traffic, reach new customers and enjoy all the other benefits listed above. We want your business to grow and gain exposure, so take the next step to make the best of this opportunity and submit your website to our PMTC Directory. For quality of service, only the 1st-20 websites with confirmed payment will be accepted.
Niche Directory, Nigerian Directory, PMP Directory, Project Management Directory
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